Marketing strategy for Dubai mall
The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also ga...
Main Authors: | Kwek, Joo Siang, Toh, Kia Wee, Vijay Balan, Yong, John Ming Shyan |
---|---|
Other Authors: | McGovern, Ian |
Format: | Thesis |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/7853 |
Similar Items
-
Determinants and effects of mall excitement
by: Cai, Peiyun, et al.
Published: (2008) -
Chinese commerce in Dubai.
by: He, Olive Fang.
Published: (2011) -
Consumers' perception of MRT malls
by: Foong, Yin Hong, et al.
Published: (2014) -
Analytical study on the marketing strategies of mobile phone service providers in Singapore.
by: Ng, Yean Hoon., et al.
Published: (2008) -
Hotel marketing strategies
by: Eng, Keng Boon, et al.
Published: (2008)