Marketing strategy for Dubai mall

The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also ga...

Full description

Bibliographic Details
Main Authors: Kwek, Joo Siang, Toh, Kia Wee, Vijay Balan, Yong, John Ming Shyan
Other Authors: McGovern, Ian
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7853

Similar Items