Marketing strategies of Chinese national banks.
Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7905 |
| _version_ | 1826115431903002624 |
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| author | Zheng, Yanjun. Zhu, Yong. |
| author2 | Tan, Kok Hui |
| author_facet | Tan, Kok Hui Zheng, Yanjun. Zhu, Yong. |
| author_sort | Zheng, Yanjun. |
| collection | NTU |
| description | Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion). |
| first_indexed | 2024-10-01T03:55:22Z |
| format | Thesis |
| id | ntu-10356/7905 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:55:22Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/79052024-01-12T10:13:20Z Marketing strategies of Chinese national banks. Zheng, Yanjun. Zhu, Yong. Tan, Kok Hui Nanyang Business School DRNTU::Business::Finance::Banking Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion). Master of Business Administration 2008-09-18T07:53:10Z 2008-09-18T07:53:10Z 2005 2005 Thesis http://hdl.handle.net/10356/7905 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Banking Zheng, Yanjun. Zhu, Yong. Marketing strategies of Chinese national banks. |
| title | Marketing strategies of Chinese national banks. |
| title_full | Marketing strategies of Chinese national banks. |
| title_fullStr | Marketing strategies of Chinese national banks. |
| title_full_unstemmed | Marketing strategies of Chinese national banks. |
| title_short | Marketing strategies of Chinese national banks. |
| title_sort | marketing strategies of chinese national banks |
| topic | DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/7905 |
| work_keys_str_mv | AT zhengyanjun marketingstrategiesofchinesenationalbanks AT zhuyong marketingstrategiesofchinesenationalbanks |