Marketing strategies of Chinese national banks.
Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7905 |