Retail format strategy in China : the right mix or all mixed up?
Evaluate the format adaptation that Retailer A has carried out in China and to contrast it with the results of a recent study on retail format change strategies. It should add ideas to Retailer A’s current business plans based on Arieh Goldman’s study.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7910 |
| Summary: | Evaluate the format adaptation that Retailer A has carried out in China and to contrast it with the results of a recent study on retail format change strategies. It should add ideas to Retailer A’s current business plans based on Arieh Goldman’s study. |
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