Instagram this! Sharing Photos on Instagram
Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications a...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2016
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| Online Access: | https://hdl.handle.net/10356/80366 http://hdl.handle.net/10220/40496 |
| _version_ | 1826128740258676736 |
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| author | Lee, Chei Sian Nur Alifah Binte Abu Bakar Raudhah Binti Muhammad Dahri Sin, Sei-Ching Joanna |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Lee, Chei Sian Nur Alifah Binte Abu Bakar Raudhah Binti Muhammad Dahri Sin, Sei-Ching Joanna |
| author_sort | Lee, Chei Sian |
| collection | NTU |
| description | Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed. |
| first_indexed | 2024-10-01T07:29:51Z |
| format | Journal Article |
| id | ntu-10356/80366 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:29:51Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | ntu-10356/803662020-03-07T12:15:49Z Instagram this! Sharing Photos on Instagram Lee, Chei Sian Nur Alifah Binte Abu Bakar Raudhah Binti Muhammad Dahri Sin, Sei-Ching Joanna Wee Kim Wee School of Communication and Information Photo-sharing Photo social network services Motivations Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed. Accepted version 2016-05-06T02:36:05Z 2019-12-06T13:48:03Z 2016-05-06T02:36:05Z 2019-12-06T13:48:03Z 2015 Journal Article Lee, C. S., Nur Alifah Binte Abu Bakar., Raudhah Binti Muhammad Dahri, & Sin, J. S.-C. (2015). Instagram This! Sharing Photos on Instagram. Lecture Notes in Computer Science, 9469, 132-141. 978-3-319-27974-9 https://hdl.handle.net/10356/80366 http://hdl.handle.net/10220/40496 10.1007/978-3-319-27974-9_13 en Lecture Notes in Computer Science © 2015 Springer International Publishing Switzerland. This is the author created version of a work that has been peer reviewed and accepted for publication by Lecture Notes in Computer Science, Springer. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1007/978-3-319-27974-9_13]. 10 p. application/pdf |
| spellingShingle | Photo-sharing Photo social network services Motivations Lee, Chei Sian Nur Alifah Binte Abu Bakar Raudhah Binti Muhammad Dahri Sin, Sei-Ching Joanna Instagram this! Sharing Photos on Instagram |
| title | Instagram this! Sharing Photos on Instagram |
| title_full | Instagram this! Sharing Photos on Instagram |
| title_fullStr | Instagram this! Sharing Photos on Instagram |
| title_full_unstemmed | Instagram this! Sharing Photos on Instagram |
| title_short | Instagram this! Sharing Photos on Instagram |
| title_sort | instagram this sharing photos on instagram |
| topic | Photo-sharing Photo social network services Motivations |
| url | https://hdl.handle.net/10356/80366 http://hdl.handle.net/10220/40496 |
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