Good intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucial
Drawing on the analysis of 4330 surveys on mobile reading in seven developing countries, this study found that the discrepancy between intentions to read on mobiles and actual reading can be attributed to barriers such as problematic mobile connectivity and inadequate relevant reading material. The...
Main Authors: | Chew, Han Ei, West, Mark |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Conference Paper |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/81177 http://hdl.handle.net/10220/40667 |
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