Aeronautic giants of the new millennium : strategic competitiveness of five major players.
The report provides an overview of the industrial structure and dynamics of the airline industry. It analyses the competitive strategies and financial performance of 5 airlines, namely Singapore Airlines, Cathay Pacific, British Airways, Scandinavian Airline Systems and Qantas Airways. Finally, reco...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8265 |