“I” make you risk-averse: The effect of first-person pronoun use in a lottery choice experiment
Does repeated exposure to the first-person pronoun “I” influence people’s attitudes toward risk? In a lottery-choice experiment, I directly manipulate the use of the pronoun “I” in two treatment conditions: “I,” in which the pronoun is included, and “No I,” in which it is omitted. I find that subjec...
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| Fformat: | Journal Article |
| Iaith: | English |
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2017
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| Mynediad Ar-lein: | https://hdl.handle.net/10356/83461 http://hdl.handle.net/10220/42615 |
| Crynodeb: | Does repeated exposure to the first-person pronoun “I” influence people’s attitudes toward risk? In a lottery-choice experiment, I directly manipulate the use of the pronoun “I” in two treatment conditions: “I,” in which the pronoun is included, and “No I,” in which it is omitted. I find that subjects in the “I” treatment condition appear to be more risk-averse than those in the “No I” treatment, suggesting a simple and cheap but effective way for policymakers and practitioners to mount interventions. |
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