Exploratory study on in-home buyer behaviour.

This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.

Bibliographic Details
Main Authors:	Chao, Jang Ting., Cheong, Adeline Wei Leng., Tan, Cindy.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8372

Description
Summary:	This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.

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