Case study on One.99 shop.
This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8378 |
| _version_ | 1826126789297045504 |
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| author | Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. |
| author_sort | Chan, Kwai Seng. |
| collection | NTU |
| description | This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry. |
| first_indexed | 2024-10-01T06:58:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8378 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:58:23Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/83782023-05-19T05:44:59Z Case study on One.99 shop. Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry. 2008-09-24T07:20:25Z 2008-09-24T07:20:25Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8378 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. Case study on One.99 shop. |
| title | Case study on One.99 shop. |
| title_full | Case study on One.99 shop. |
| title_fullStr | Case study on One.99 shop. |
| title_full_unstemmed | Case study on One.99 shop. |
| title_short | Case study on One.99 shop. |
| title_sort | case study on one 99 shop |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/8378 |
| work_keys_str_mv | AT chankwaiseng casestudyonone99shop AT kohwanling casestudyonone99shop AT taypeggy casestudyonone99shop |