How customers respond to bank problems : an exploratory study.
Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8398 |
| _version_ | 1824456996810653696 |
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| author | Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. |
| author2 | Gerrard, Philip |
| author_facet | Gerrard, Philip Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. |
| author_sort | Oh, Soo Cheng. |
| collection | NTU |
| description | Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks. |
| first_indexed | 2025-02-19T04:02:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8398 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T04:02:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/83982023-05-19T05:45:01Z How customers respond to bank problems : an exploratory study. Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. Gerrard, Philip Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks. 2008-09-24T07:20:40Z 2008-09-24T07:20:40Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8398 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. How customers respond to bank problems : an exploratory study. |
| title | How customers respond to bank problems : an exploratory study. |
| title_full | How customers respond to bank problems : an exploratory study. |
| title_fullStr | How customers respond to bank problems : an exploratory study. |
| title_full_unstemmed | How customers respond to bank problems : an exploratory study. |
| title_short | How customers respond to bank problems : an exploratory study. |
| title_sort | how customers respond to bank problems an exploratory study |
| topic | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/8398 |
| work_keys_str_mv | AT ohsoocheng howcustomersrespondtobankproblemsanexploratorystudy AT tanhweecheng howcustomersrespondtobankproblemsanexploratorystudy AT yaphongleong howcustomersrespondtobankproblemsanexploratorystudy |