Bridging the gap between academia and practice : a series of articles for practitioners.
This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8461 |
| _version_ | 1826130619685404672 |
|---|---|
| author | Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. |
| author_sort | Chew, Wee Ling. |
| collection | NTU |
| description | This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners. |
| first_indexed | 2024-10-01T07:59:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8461 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:59:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/84612023-05-19T06:24:04Z Bridging the gap between academia and practice : a series of articles for practitioners. Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. Marshall, Roger Nanyang Business School DRNTU::Business::General This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners. 2008-09-24T07:21:34Z 2008-09-24T07:21:34Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8461 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::General Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. Bridging the gap between academia and practice : a series of articles for practitioners. |
| title | Bridging the gap between academia and practice : a series of articles for practitioners. |
| title_full | Bridging the gap between academia and practice : a series of articles for practitioners. |
| title_fullStr | Bridging the gap between academia and practice : a series of articles for practitioners. |
| title_full_unstemmed | Bridging the gap between academia and practice : a series of articles for practitioners. |
| title_short | Bridging the gap between academia and practice : a series of articles for practitioners. |
| title_sort | bridging the gap between academia and practice a series of articles for practitioners |
| topic | DRNTU::Business::General |
| url | http://hdl.handle.net/10356/8461 |
| work_keys_str_mv | AT chewweeling bridgingthegapbetweenacademiaandpracticeaseriesofarticlesforpractitioners AT owchuileng bridgingthegapbetweenacademiaandpracticeaseriesofarticlesforpractitioners AT tanwenhui bridgingthegapbetweenacademiaandpracticeaseriesofarticlesforpractitioners |