The threat of MediaCorp to MediaWorks

This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works).

Detalles Bibliográficos
Autores principales: Boo, Rosalind Gek Peng, Lau, Jye Yu
Otros Autores: Teo, Jack Cheng Chuah
Formato: Final Year Project (FYP)
Publicado: 2008
Materias:
Acceso en línea:http://hdl.handle.net/10356/8478