Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and c...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8521 |
| _version_ | 1811686247388676096 |
|---|---|
| author | Ngan, Hui Hong. Quek, Hein Luan. Ng, Soo Rei. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Ngan, Hui Hong. Quek, Hein Luan. Ng, Soo Rei. |
| author_sort | Ngan, Hui Hong. |
| collection | NTU |
| description | This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and collectivists as two different groups to conduct the analysis. |
| first_indexed | 2024-10-01T04:57:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8521 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:57:23Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/85212023-05-19T06:08:59Z Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image Ngan, Hui Hong. Quek, Hein Luan. Ng, Soo Rei. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and collectivists as two different groups to conduct the analysis. 2008-09-24T07:22:13Z 2008-09-24T07:22:13Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8521 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Ngan, Hui Hong. Quek, Hein Luan. Ng, Soo Rei. Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title | Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title_full | Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title_fullStr | Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title_full_unstemmed | Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title_short | Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image |
| title_sort | seeking the threshold effect in self reference theory using collectivism to increase distance between real and ideal self image |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/8521 |
| work_keys_str_mv | AT nganhuihong seekingthethresholdeffectinselfreferencetheoryusingcollectivismtoincreasedistancebetweenrealandidealselfimage AT quekheinluan seekingthethresholdeffectinselfreferencetheoryusingcollectivismtoincreasedistancebetweenrealandidealselfimage AT ngsoorei seekingthethresholdeffectinselfreferencetheoryusingcollectivismtoincreasedistancebetweenrealandidealselfimage |