Information overload and skepticism in advertising : a Singaporean perspective.
This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8527 |