Information overload and skepticism in advertising : a Singaporean perspective.

Information overload and skepticism in advertising : a Singaporean perspective.

This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence.

Bibliographic Details
Main Authors:	Tan, Heng Lip., Lau, Pei Leng., Chua, Zi Jian.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8527

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