Marketing via Social Networking Sites: A Study of Brand-Post Popularity for Brands in Singapore
Businesses often rely on social networking sites such as Facebook for marketing purposes. They create brand pages to disseminate brand-related posts among potential customers. Some brand-posts become popular by attracting substantial likes, comments and shares. In contrast, others remain largely ign...
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| Format: | Conference Paper |
| Language: | English |
| Published: |
2017
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| Online Access: | https://hdl.handle.net/10356/85831 http://hdl.handle.net/10220/43863 http://www.iaeng.org/publication/IMECS2015/IMECS2015_pp363-368.pdf |