Online marketing of airline retail products : prospects in Singapore

Online marketing of airline retail products : prospects in Singapore

The main purpose of this research is to study the possibility of further development of airline's online retail products in Singapore.

Bibliographic Details
Main Authors:	Soesanto, Ellen, Rivany, Sofia Leonita, Rachmadi, Virginia
Other Authors:	Gupta, Vivek
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/8589

Similar Items

Effectiveness of online marketing for airline industry.
by: Lee, Gilbert Chee Sum., et al.
Published: (2008)

Convergence issues in online marketing models : case study of catalog retailers.
by: Gupta, Ajay., et al.
Published: (2008)

Online relationship marketing : the case of Singapore hotels.
by: Sim, Cheow Joo., et al.
Published: (2008)

Online marketing : a boon or bane for businesses?
by: Lee, Daphne Mun Lyn, et al.
Published: (2008)

Acceptability of online music distribution in Singapore.
by: Tan, Hui Feng., et al.
Published: (2008)

Exploratory study of the state of online advertising in Singapore.
by: Ong, Cheng Buay.
Published: (2008)

Web marketing for Singapore's tourism industry
by: Koh, Edna Ngin Lan., et al.
Published: (2008)

Empirical study of Dot-Coms and Dot-Bams in the online toy market.
by: Cheong, Wai Mun., et al.
Published: (2008)

Investigating the use of internet marketing in the Singapore hotel industry.
by: Leong, Evangeline Qi Wen., et al.
Published: (2008)

Market opportunity analysis of fashion blog-shops in Singapore.
by: Tang, Yanting., et al.
Published: (2011)

The factors that influence the effectiveness of Facebook marketing : in a Singapore context
by: Min, Zengyang, et al.
Published: (2011)

Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
by: Seng, Diana Peck Wee., et al.
Published: (2008)

Use of internet as a marketing tool for quantity surveying firms in Singapore
by: Loi, Carol Pui Wan.
Published: (2011)

The effects of online brand trust on e-satisfaction in low-cost carriers : a Singapore context.
by: Tan, Melvin Wei Yang., et al.
Published: (2010)

Consumption of online services : consumption of information good & team performance in online gaming
by: Xiao, Yuhong
Published: (2017)

An exploratory study on online social network marketing in the Singapore travel agent industry.
by: Chan, Shu Ling., et al.
Published: (2009)

Online music distribution : are we ready for it?
by: Liu, Suling., et al.
Published: (2008)

Developing strategies for Business-To-Business online exchange.
by: Poh, Tze Peng., et al.
Published: (2008)

A study on consumers' motivation to share content online
by: Aisyah Bte Mohamed Ibrahim, et al.
Published: (2013)

Changes in selected personality traits of network marketeers after participating in network marketing activities
by: Kieu, Chin Wah, et al.
Published: (2008)

Potential & challenges for brick & mortar travel agents to go online.
by: Terutung, Andrew Edgar., et al.
Published: (2011)

Network marketing and its value.
by: Choy, Sabrina Kit Mun., et al.
Published: (2008)

ICT and network marketing in the information era.
by: Lu, Yi Qiu.
Published: (2008)

Using the mobile phone as a marketing communication medium.
by: Yin, Na.
Published: (2008)

The importance of engagement and user content on the marketing effectiveness in Facebook
by: Neo, Li Zhen, et al.
Published: (2012)

An integrated model of online rating decision : role of pre-purchase expectation and post-purchase experience
by: Soumya Mukhopadhyay
Published: (2015)

A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah
by: Amir Hamzah, Mohd Reeza
Published: (2014)

B2C in Singapore : barriers to success.
by: Lee, Huey Shin.
Published: (2008)

Case study : effectiveness of Internet marketing for a local food business.
by: Chan, Wai Yin., et al.
Published: (2008)

Internet advertising : a study of the automobile industry in Singapore
by: Chan, Melissa Ai Leng
Published: (2008)

Research study of the impact of the Internet on travel agents in Singapore.
by: Soh, Jayson Tian Chye., et al.
Published: (2008)

The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.
by: Montano Elisa Masil., et al.
Published: (2008)

The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping
by: Ji, Xiaoyue, et al.
Published: (2008)

Identifying critical functional marketing strategies for SME apparel retailers in Singapore
by: Huang, Qiuxia, et al.
Published: (2008)

Exploratory study on the retail and marketing environment in Singapore.
by: Foo, Joyce Yin Yin., et al.
Published: (2008)

A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.
by: Mesy., et al.
Published: (2012)

Essays on merchant-generated contents and merchant-to-merchant spillovers in e-commerce platform
by: Zhang, Xueli
Published: (2021)

The effectiveness of internet marketing towards real estate in Malaysia / Muhammad Farid Omardin
by: Omardin, Muhammad Farid
Published: (2010)

Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon
by: Md Zaidon, Faizzatul
Published: (2016)

A study on online travel coupon deals
by: Lim, Zhi Hao, et al.
Published: (2013)