The economics of user-generated content : impacts on consumer decision-making and consumption
Nowadays, many of the online content is user-generated content. User-generated content is any type of content created and published by unpaid contributors (end users) mainly on social media platforms or on e-commerce platforms and is read, viewed, or consumed by other end users of the platforms. Use...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | https://hdl.handle.net/10356/86055 http://hdl.handle.net/10220/48376 |