Winning the Battle of the Memes
In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes.
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| Format: | Commentary |
| Language: | en_US |
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2017
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| Online Access: | https://hdl.handle.net/10356/86060 http://hdl.handle.net/10220/43949 |
| Summary: | In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes. |
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