Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical e...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8609 |
| _version_ | 1826110633169387520 |
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| author | Koh, Meiting. Ong, Tze Pey. Teo, Joshua. |
| author2 | Hooi, Den Huan |
| author_facet | Hooi, Den Huan Koh, Meiting. Ong, Tze Pey. Teo, Joshua. |
| author_sort | Koh, Meiting. |
| collection | NTU |
| description | This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people. |
| first_indexed | 2024-10-01T02:37:40Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8609 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:37:40Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/86092023-05-19T07:23:08Z Impacts of external stimuli on music retailers - a case study on HMV, Singapore. Koh, Meiting. Ong, Tze Pey. Teo, Joshua. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people. 2008-09-24T07:23:08Z 2008-09-24T07:23:08Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8609 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Koh, Meiting. Ong, Tze Pey. Teo, Joshua. Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title_full | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title_fullStr | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title_full_unstemmed | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title_short | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. |
| title_sort | impacts of external stimuli on music retailers a case study on hmv singapore |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/8609 |
| work_keys_str_mv | AT kohmeiting impactsofexternalstimulionmusicretailersacasestudyonhmvsingapore AT ongtzepey impactsofexternalstimulionmusicretailersacasestudyonhmvsingapore AT teojoshua impactsofexternalstimulionmusicretailersacasestudyonhmvsingapore |