10 task retail service process : a model of customer service excellence

Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent c...

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Bibliographic Details
Main Authors: Low, Brendan Shun Wei, Tey, Jack Kie, Siregar Sherwin Parulian Tien
Other Authors: Lee, Pui Mun
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8611
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author Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
author2 Lee, Pui Mun
author_facet Lee, Pui Mun
Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
author_sort Low, Brendan Shun Wei
collection NTU
description Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service.
first_indexed 2024-10-01T07:20:23Z
format Final Year Project (FYP)
id ntu-10356/8611
institution Nanyang Technological University
last_indexed 2024-10-01T07:20:23Z
publishDate 2008
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spelling ntu-10356/86112023-05-19T06:09:04Z 10 task retail service process : a model of customer service excellence Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Customer services Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. 2008-09-24T07:23:09Z 2008-09-24T07:23:09Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8611 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Marketing::Customer services
Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
10 task retail service process : a model of customer service excellence
title 10 task retail service process : a model of customer service excellence
title_full 10 task retail service process : a model of customer service excellence
title_fullStr 10 task retail service process : a model of customer service excellence
title_full_unstemmed 10 task retail service process : a model of customer service excellence
title_short 10 task retail service process : a model of customer service excellence
title_sort 10 task retail service process a model of customer service excellence
topic DRNTU::Business::Marketing::Customer services
url http://hdl.handle.net/10356/8611
work_keys_str_mv AT lowbrendanshunwei 10taskretailserviceprocessamodelofcustomerserviceexcellence
AT teyjackkie 10taskretailserviceprocessamodelofcustomerserviceexcellence
AT siregarsherwinparuliantien 10taskretailserviceprocessamodelofcustomerserviceexcellence