10 task retail service process : a model of customer service excellence
Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent c...
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Format: | Final Year Project (FYP) |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/8611 |
_version_ | 1826128160351059968 |
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author | Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien |
author2 | Lee, Pui Mun |
author_facet | Lee, Pui Mun Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien |
author_sort | Low, Brendan Shun Wei |
collection | NTU |
description | Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. |
first_indexed | 2024-10-01T07:20:23Z |
format | Final Year Project (FYP) |
id | ntu-10356/8611 |
institution | Nanyang Technological University |
last_indexed | 2024-10-01T07:20:23Z |
publishDate | 2008 |
record_format | dspace |
spelling | ntu-10356/86112023-05-19T06:09:04Z 10 task retail service process : a model of customer service excellence Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Customer services Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. 2008-09-24T07:23:09Z 2008-09-24T07:23:09Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8611 Nanyang Technological University application/pdf |
spellingShingle | DRNTU::Business::Marketing::Customer services Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien 10 task retail service process : a model of customer service excellence |
title | 10 task retail service process : a model of customer service excellence |
title_full | 10 task retail service process : a model of customer service excellence |
title_fullStr | 10 task retail service process : a model of customer service excellence |
title_full_unstemmed | 10 task retail service process : a model of customer service excellence |
title_short | 10 task retail service process : a model of customer service excellence |
title_sort | 10 task retail service process a model of customer service excellence |
topic | DRNTU::Business::Marketing::Customer services |
url | http://hdl.handle.net/10356/8611 |
work_keys_str_mv | AT lowbrendanshunwei 10taskretailserviceprocessamodelofcustomerserviceexcellence AT teyjackkie 10taskretailserviceprocessamodelofcustomerserviceexcellence AT siregarsherwinparuliantien 10taskretailserviceprocessamodelofcustomerserviceexcellence |