How banks should position themselves in the current industry situation.
The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches ban...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8615 |
| Summary: | The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation. |
|---|