How banks should position themselves in the current industry situation.
The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches ban...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8615 |
| _version_ | 1811695552809664512 |
|---|---|
| author | Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. |
| author2 | Wan, Chew Yoong |
| author_facet | Wan, Chew Yoong Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. |
| author_sort | Lum, Hui Sien. |
| collection | NTU |
| description | The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation. |
| first_indexed | 2024-10-01T07:25:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8615 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:25:17Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/86152023-05-19T07:23:14Z How banks should position themselves in the current industry situation. Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. Wan, Chew Yoong Nanyang Business School DRNTU::Business::Finance::Banking The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation. 2008-09-24T07:23:11Z 2008-09-24T07:23:11Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8615 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Banking Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. How banks should position themselves in the current industry situation. |
| title | How banks should position themselves in the current industry situation. |
| title_full | How banks should position themselves in the current industry situation. |
| title_fullStr | How banks should position themselves in the current industry situation. |
| title_full_unstemmed | How banks should position themselves in the current industry situation. |
| title_short | How banks should position themselves in the current industry situation. |
| title_sort | how banks should position themselves in the current industry situation |
| topic | DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/8615 |
| work_keys_str_mv | AT lumhuisien howbanksshouldpositionthemselvesinthecurrentindustrysituation AT wongeileen howbanksshouldpositionthemselvesinthecurrentindustrysituation AT ngsamuelcheeyong howbanksshouldpositionthemselvesinthecurrentindustrysituation |