Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos

With the growth of scholarly collaboration networks and social communication platforms, members of the scholarly community are experimenting with their approach to disseminating research outputs, in an effort to increase their audience and outreach. However, from a researcher’s point of view, it is...

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Glavni autori: Erdt, Mojisola, Aung, Htet Htet, Aw, Ashley Sara, Rapple, Charlie, Theng, Yin-Leng
Daljnji autori: Glanzel, Wolfgang
Format: Journal Article
Jezik:English
Izdano: 2017
Teme:
Online pristup:https://hdl.handle.net/10356/86656
http://hdl.handle.net/10220/44185
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author Erdt, Mojisola
Aung, Htet Htet
Aw, Ashley Sara
Rapple, Charlie
Theng, Yin-Leng
author2 Glanzel, Wolfgang
author_facet Glanzel, Wolfgang
Erdt, Mojisola
Aung, Htet Htet
Aw, Ashley Sara
Rapple, Charlie
Theng, Yin-Leng
author_sort Erdt, Mojisola
collection NTU
description With the growth of scholarly collaboration networks and social communication platforms, members of the scholarly community are experimenting with their approach to disseminating research outputs, in an effort to increase their audience and outreach. However, from a researcher’s point of view, it is difficult to determine whether efforts to make work more visible are worthwhile (in terms of the association with publication metrics) and within that, difficult to assess which platform or network is most effective for sharing work and connecting to a wider audience. We undertook a case study of Kudos (https://www.growkudos.com), a web-based service that claims to help researchers increase the outreach of their publications, to examine the most effective tools for sharing publications online, and to investigate which actions are associated with improved metrics. We extracted a dataset from Kudos of 830,565 unique publications claimed by authors, for which 20,775 had actions taken to explain or share via Kudos, and for 4,867 of these full text download data from publishers was available. Findings show that researchers are most likely to share their work on Facebook, but links shared on Twitter are more likely to be clicked on. A Mann-Whitney U test revealed that a treatment group (publications having actions in Kudos) had a significantly higher median average of 149 full text downloads (23.1% more) per publication as compared to a control group (having no actions in Kudos) with a median average of 121 full text downloads per publication. These findings suggest that performing actions on publications, such as sharing, explaining, or enriching, could help to increase the number of full text downloads of a publication.
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spelling ntu-10356/866562021-01-18T04:50:20Z Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos Erdt, Mojisola Aung, Htet Htet Aw, Ashley Sara Rapple, Charlie Theng, Yin-Leng Glanzel, Wolfgang Wee Kim Wee School of Communication and Information Centre for Healthy and Sustainable Cities (CHESS) Controlled Study Human With the growth of scholarly collaboration networks and social communication platforms, members of the scholarly community are experimenting with their approach to disseminating research outputs, in an effort to increase their audience and outreach. However, from a researcher’s point of view, it is difficult to determine whether efforts to make work more visible are worthwhile (in terms of the association with publication metrics) and within that, difficult to assess which platform or network is most effective for sharing work and connecting to a wider audience. We undertook a case study of Kudos (https://www.growkudos.com), a web-based service that claims to help researchers increase the outreach of their publications, to examine the most effective tools for sharing publications online, and to investigate which actions are associated with improved metrics. We extracted a dataset from Kudos of 830,565 unique publications claimed by authors, for which 20,775 had actions taken to explain or share via Kudos, and for 4,867 of these full text download data from publishers was available. Findings show that researchers are most likely to share their work on Facebook, but links shared on Twitter are more likely to be clicked on. A Mann-Whitney U test revealed that a treatment group (publications having actions in Kudos) had a significantly higher median average of 149 full text downloads (23.1% more) per publication as compared to a control group (having no actions in Kudos) with a median average of 121 full text downloads per publication. These findings suggest that performing actions on publications, such as sharing, explaining, or enriching, could help to increase the number of full text downloads of a publication. NRF (Natl Research Foundation, S’pore) Published version 2017-12-21T05:46:29Z 2019-12-06T16:26:43Z 2017-12-21T05:46:29Z 2019-12-06T16:26:43Z 2017 Journal Article Erdt, M., Aung, H. H., Aw, A. S., Rapple, C., & Theng, Y.-L. (2017). Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos. PLOS ONE, 12(8), e0183217-. https://hdl.handle.net/10356/86656 http://hdl.handle.net/10220/44185 10.1371/journal.pone.0183217 en PLoS ONE https://doi.org/10.21979/N9/94B0LT © 2017 Erdt et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 25 p. application/pdf
spellingShingle Controlled Study
Human
Erdt, Mojisola
Aung, Htet Htet
Aw, Ashley Sara
Rapple, Charlie
Theng, Yin-Leng
Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title_full Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title_fullStr Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title_full_unstemmed Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title_short Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos
title_sort analysing researchers outreach efforts and the association with publication metrics a case study of kudos
topic Controlled Study
Human
url https://hdl.handle.net/10356/86656
http://hdl.handle.net/10220/44185
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