Consumer preferences in air travel : an application of conjoint analysis.
Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers wit...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8700 |