Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8729 |
| _version_ | 1811683123180601344 |
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| author | Koh, Gladys Ping Piing. Ng, Yee Leen. Yeo, Hui Sing. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Koh, Gladys Ping Piing. Ng, Yee Leen. Yeo, Hui Sing. |
| author_sort | Koh, Gladys Ping Piing. |
| collection | NTU |
| description | In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors. |
| first_indexed | 2024-10-01T04:07:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8729 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:07:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/87292023-05-19T05:41:37Z Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. Koh, Gladys Ping Piing. Ng, Yee Leen. Yeo, Hui Sing. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors. 2008-09-24T07:24:22Z 2008-09-24T07:24:22Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8729 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Koh, Gladys Ping Piing. Ng, Yee Leen. Yeo, Hui Sing. Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title | Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title_full | Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title_fullStr | Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title_full_unstemmed | Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title_short | Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors. |
| title_sort | influence of collectivism individualism on singapore s chinese youth purchasing behaviors |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/8729 |
| work_keys_str_mv | AT kohgladyspingpiing influenceofcollectivismindividualismonsingaporeschineseyouthpurchasingbehaviors AT ngyeeleen influenceofcollectivismindividualismonsingaporeschineseyouthpurchasingbehaviors AT yeohuising influenceofcollectivismindividualismonsingaporeschineseyouthpurchasingbehaviors |