Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.

This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.

Bibliographic Details
Main Authors: Goh, Seng Yee., Kwek, Chee Siong., Tan, Han Meng.
Other Authors: Low, Kin Yew
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8741

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