Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers.
Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8777 |
| _version_ | 1811694076436676608 |
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| author | Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. |
| author2 | Tay, Joanne Siok Wan |
| author_facet | Tay, Joanne Siok Wan Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. |
| author_sort | Ng, Tze Ing. |
| collection | NTU |
| description | Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives. |
| first_indexed | 2024-10-01T07:01:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8777 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:01:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/87772023-05-19T03:30:04Z Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. Tay, Joanne Siok Wan Nanyang Business School DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession Our project discusses about the marketing strategies of PwC. We looked into the five Ps of marketing, namely, product, price, promotion, place and people and see how PwC incorporate them into a marketing programme. In addition, we also assess the effectiveness of PwC's marketing strategies from the clients' perspectives. 2008-09-24T07:24:54Z 2008-09-24T07:24:54Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8777 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession Ng, Tze Ing. Peh, Cheng Hoon. Teo, Mei Ling. Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title | Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title_full | Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title_fullStr | Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title_full_unstemmed | Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title_short | Marketing strategies of CPA firms in Singapore : a case study on PriceWaterhouseCoopers. |
| title_sort | marketing strategies of cpa firms in singapore a case study on pricewaterhousecoopers |
| topic | DRNTU::Business::Marketing DRNTU::Business::Accounting::Accountants::Careers and profession |
| url | http://hdl.handle.net/10356/8777 |
| work_keys_str_mv | AT ngtzeing marketingstrategiesofcpafirmsinsingaporeacasestudyonpricewaterhousecoopers AT pehchenghoon marketingstrategiesofcpafirmsinsingaporeacasestudyonpricewaterhousecoopers AT teomeiling marketingstrategiesofcpafirmsinsingaporeacasestudyonpricewaterhousecoopers |