Motorola : the mobile phone business in China
This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8792 |
| _version_ | 1826117786443710464 |
|---|---|
| author | Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao |
| author2 | Gupta, Vivek |
| author_facet | Gupta, Vivek Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao |
| author_sort | Ang, Shan Shan |
| collection | NTU |
| description | This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China. |
| first_indexed | 2024-10-01T04:33:01Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8792 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:33:01Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/87922023-05-19T05:44:56Z Motorola : the mobile phone business in China Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao Gupta, Vivek Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China. 2008-09-24T07:25:05Z 2008-09-24T07:25:05Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8792 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor Ang, Shan Shan Chng, Tze Kia Lim, Zhi Hao Motorola : the mobile phone business in China |
| title | Motorola : the mobile phone business in China |
| title_full | Motorola : the mobile phone business in China |
| title_fullStr | Motorola : the mobile phone business in China |
| title_full_unstemmed | Motorola : the mobile phone business in China |
| title_short | Motorola : the mobile phone business in China |
| title_sort | motorola the mobile phone business in china |
| topic | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/8792 |
| work_keys_str_mv | AT angshanshan motorolathemobilephonebusinessinchina AT chngtzekia motorolathemobilephonebusinessinchina AT limzhihao motorolathemobilephonebusinessinchina |