Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric fac...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8822 |
| _version_ | 1811679411593805824 |
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| author | Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. |
| author_sort | Loh, Jolene Wenhui. |
| collection | NTU |
| description | The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion. |
| first_indexed | 2024-10-01T03:08:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8822 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:08:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/88222023-05-19T03:30:02Z Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. Xia, Yang Nanyang Business School DRNTU::Business::Management The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion. 2008-09-24T07:25:24Z 2008-09-24T07:25:24Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8822 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Management Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title_full | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title_fullStr | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title_full_unstemmed | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title_short | Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. |
| title_sort | managing the shopping mall in singapore a case study on marina square shopping mall |
| topic | DRNTU::Business::Management |
| url | http://hdl.handle.net/10356/8822 |
| work_keys_str_mv | AT lohjolenewenhui managingtheshoppingmallinsingaporeacasestudyonmarinasquareshoppingmall AT wongshufen managingtheshoppingmallinsingaporeacasestudyonmarinasquareshoppingmall AT leelinghui managingtheshoppingmallinsingaporeacasestudyonmarinasquareshoppingmall |