Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for co...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8836 |
| _version_ | 1811678168304582656 |
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| author | Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. |
| author2 | Simmons, Lee Chadwick |
| author_facet | Simmons, Lee Chadwick Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. |
| author_sort | Hong, Siu Ming. |
| collection | NTU |
| description | A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for cognition, higher contextual nature, and stronger fear of misleading others. |
| first_indexed | 2024-10-01T02:48:58Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8836 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:48:58Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/88362023-05-19T05:41:38Z Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::Advertising A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for cognition, higher contextual nature, and stronger fear of misleading others. 2008-09-24T07:25:33Z 2008-09-24T07:25:33Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8836 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title | Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title_full | Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title_fullStr | Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title_full_unstemmed | Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title_short | Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. |
| title_sort | cross cultural content analysis of printed advertisements from character and alphabet based cultures |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/8836 |
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