Experimental study on the word-of-mouth on embarrassment-inducing product.
In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8840 |
| _version_ | 1811684039019462656 |
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| author | Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. |
| author2 | Chung, Cindy Mann Yien |
| author_facet | Chung, Cindy Mann Yien Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. |
| author_sort | Chin, Siew Teng. |
| collection | NTU |
| description | In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments. |
| first_indexed | 2024-10-01T04:22:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8840 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:22:17Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/88402023-05-19T05:44:58Z Experimental study on the word-of-mouth on embarrassment-inducing product. Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments. 2008-09-24T07:25:36Z 2008-09-24T07:25:36Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8840 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title | Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title_full | Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title_fullStr | Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title_full_unstemmed | Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title_short | Experimental study on the word-of-mouth on embarrassment-inducing product. |
| title_sort | experimental study on the word of mouth on embarrassment inducing product |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/8840 |
| work_keys_str_mv | AT chinsiewteng experimentalstudyonthewordofmouthonembarrassmentinducingproduct AT kohmandygeokeng experimentalstudyonthewordofmouthonembarrassmentinducingproduct AT kwoklyeching experimentalstudyonthewordofmouthonembarrassmentinducingproduct |