Effects of positions of brand names in print advertisements on the recall rates.
This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8853 |
| _version_ | 1826128356560601088 |
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| author | Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. |
| author_sort | Mah, Yi Ling. |
| collection | NTU |
| description | This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements. |
| first_indexed | 2024-10-01T07:23:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8853 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:23:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/88532023-05-19T03:30:07Z Effects of positions of brand names in print advertisements on the recall rates. Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements. 2008-09-24T07:26:01Z 2008-09-24T07:26:01Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8853 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. Effects of positions of brand names in print advertisements on the recall rates. |
| title | Effects of positions of brand names in print advertisements on the recall rates. |
| title_full | Effects of positions of brand names in print advertisements on the recall rates. |
| title_fullStr | Effects of positions of brand names in print advertisements on the recall rates. |
| title_full_unstemmed | Effects of positions of brand names in print advertisements on the recall rates. |
| title_short | Effects of positions of brand names in print advertisements on the recall rates. |
| title_sort | effects of positions of brand names in print advertisements on the recall rates |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/8853 |
| work_keys_str_mv | AT mahyiling effectsofpositionsofbrandnamesinprintadvertisementsontherecallrates AT chuachelseygeokshan effectsofpositionsofbrandnamesinprintadvertisementsontherecallrates AT limdanajiahui effectsofpositionsofbrandnamesinprintadvertisementsontherecallrates |