Zika reveals India’s risk communication challenges and needs

India’s approach to disseminating information about the first three cases of the Zika virus was criticised nationally and internationally after the issue came to light in May 2017 through a World Health Organization news release. We analyse the incident from a risk communication perspective. This co...

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Main Authors: Vijaykumar, Santosh, Sesagiri Raamkumar, Aravind
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2018
Subjects:
Online Access:https://hdl.handle.net/10356/88616
http://hdl.handle.net/10220/44692
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author Vijaykumar, Santosh
Sesagiri Raamkumar, Aravind
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Vijaykumar, Santosh
Sesagiri Raamkumar, Aravind
author_sort Vijaykumar, Santosh
collection NTU
description India’s approach to disseminating information about the first three cases of the Zika virus was criticised nationally and internationally after the issue came to light in May 2017 through a World Health Organization news release. We analyse the incident from a risk communication perspective. This commentary recaps the events and synthesises key arguments put forth by the news media and public health stakeholders. We use Peter Sandman’s risk = hazard + outrage framework – also adopted by India’s risk communication planners – to analyse India’s risk communication response and contextualise it against the mandate of the National Risk Communication Plan and Integrated Disease Surveillance Programme. We conclude with recommendations for India’s risk communication policymakers, including the need to develop capacity for risk communication research and scholarship in the country.
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spelling ntu-10356/886162020-03-07T12:15:50Z Zika reveals India’s risk communication challenges and needs Vijaykumar, Santosh Sesagiri Raamkumar, Aravind Wee Kim Wee School of Communication and Information Centre for Healthy and Sustainable Cities (CHESS) Risk Communication Zika India’s approach to disseminating information about the first three cases of the Zika virus was criticised nationally and internationally after the issue came to light in May 2017 through a World Health Organization news release. We analyse the incident from a risk communication perspective. This commentary recaps the events and synthesises key arguments put forth by the news media and public health stakeholders. We use Peter Sandman’s risk = hazard + outrage framework – also adopted by India’s risk communication planners – to analyse India’s risk communication response and contextualise it against the mandate of the National Risk Communication Plan and Integrated Disease Surveillance Programme. We conclude with recommendations for India’s risk communication policymakers, including the need to develop capacity for risk communication research and scholarship in the country. Published version 2018-04-19T08:38:30Z 2019-12-06T17:07:20Z 2018-04-19T08:38:30Z 2019-12-06T17:07:20Z 2018 Journal Article Vijaykumar, S., & Raamkumar, A. S. (2018). Zika reveals India’s risk communication challenges and needs. Indian Journal of Medical Ethics, in press. 0974-8466 https://hdl.handle.net/10356/88616 http://hdl.handle.net/10220/44692 10.20529/IJME.2018.027 en Indian Journal of Medical Ethics © 2018 Indian Journal of Medical Ethics. This is the author created version of a work that has been peer reviewed and accepted for publication by Indian Journal of Medical Ethics. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.20529/IJME.2018.027]. 5 p. application/pdf
spellingShingle Risk Communication
Zika
Vijaykumar, Santosh
Sesagiri Raamkumar, Aravind
Zika reveals India’s risk communication challenges and needs
title Zika reveals India’s risk communication challenges and needs
title_full Zika reveals India’s risk communication challenges and needs
title_fullStr Zika reveals India’s risk communication challenges and needs
title_full_unstemmed Zika reveals India’s risk communication challenges and needs
title_short Zika reveals India’s risk communication challenges and needs
title_sort zika reveals india s risk communication challenges and needs
topic Risk Communication
Zika
url https://hdl.handle.net/10356/88616
http://hdl.handle.net/10220/44692
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