Strategic alliances in the pharmaceutical industry

In this research, we explored several theories, number and types of strategic alliances formed in the pharmaceutical industry in the last 2 decades, factors affecting choice of partners, value brought into the alliance, success rates of alliance, and alliance and conflict management.

Dettagli Bibliografici
Autori principali: Chew, Wei Nee, Gan, Sharon Sze Yin, Kuan, Mei Yee
Altri autori: Simonet, Daniel
Natura: Final Year Project (FYP)
Pubblicazione: 2008
Soggetti:
Accesso online:http://hdl.handle.net/10356/8897