E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

Customer loyalty is vital to the survival of online stores. Many cross-sectional studies have shown that e-store loyalty is strongly affected by perceived website usefulness (PU) and satisfaction with a purchase experience. By its very nature, loyalty develops cumulatively over multiple purchases. Y...

Bibliografiset tiedot
Päätekijät:	Pee, Loo Geok, Jiang, James, Klein, Gary
Muut tekijät:	Wee Kim Wee School of Communication and Information
Aineistotyyppi:	Journal Article
Kieli:	English
Julkaistu:	2018
Aiheet:	E-store Loyalty Experiential Evaluation
Linkit:	https://hdl.handle.net/10356/89041 http://hdl.handle.net/10220/44776

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