Is AMEX blue here to stay.
Evaluating the success of the launch of Amex Blue card.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8911 |
| _version_ | 1811678250842193920 |
|---|---|
| author | Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. |
| author2 | Tan, Thomas Tse Wee |
| author_facet | Tan, Thomas Tse Wee Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. |
| author_sort | Tan, Jolynn. |
| collection | NTU |
| description | Evaluating the success of the launch of Amex Blue card. |
| first_indexed | 2024-10-01T02:50:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8911 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:50:17Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/89112023-05-19T06:24:07Z Is AMEX blue here to stay. Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. Tan, Thomas Tse Wee Nanyang Business School DRNTU::Business::Marketing Evaluating the success of the launch of Amex Blue card. 2008-09-24T07:26:36Z 2008-09-24T07:26:36Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8911 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Tan, Jolynn. Hung, Yian Yian. Lee, Mei Lan. Is AMEX blue here to stay. |
| title | Is AMEX blue here to stay. |
| title_full | Is AMEX blue here to stay. |
| title_fullStr | Is AMEX blue here to stay. |
| title_full_unstemmed | Is AMEX blue here to stay. |
| title_short | Is AMEX blue here to stay. |
| title_sort | is amex blue here to stay |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/8911 |
| work_keys_str_mv | AT tanjolynn isamexblueheretostay AT hungyianyian isamexblueheretostay AT leemeilan isamexblueheretostay |