Is AMEX blue here to stay.

Is AMEX blue here to stay.

Evaluating the success of the launch of Amex Blue card.

Bibliographic Details
Main Authors:	Tan, Jolynn., Hung, Yian Yian., Lee, Mei Lan.
Other Authors:	Tan, Thomas Tse Wee
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8911

Similar Items

Day of the week effect : a look at the AMEX.
by: Choo, Rong Shan., et al.
Published: (2008)

Predicting hospital length-of-stay outliers using decision tree induction.
by: Yap, Joanne Geok Lan.
Published: (2008)

Analytical study on the marketing strategies of mobile phone service providers in Singapore.
by: Ng, Yean Hoon., et al.
Published: (2008)

Food grading system in Singapore.
by: Lek, Yian Ping., et al.
Published: (2008)

Expectations and perceptions of service quality : a study on customer satisfaction of the low-cost airline industry in Singapore.
by: Goh, Weihan., et al.
Published: (2009)

Barn owls here to stay
by: Oh, Ing Yeen
Published: (2018)

International Organizations are Here to Stay
by: J. Klabbers
Published: (2022-03-01)

Here to Stay: Biosimilars in Hematology
by: John Gribben, et al.
Published: (2019-12-01)

Investigation into the disappearing small stock premium: time varying returns or arbitrage?
by: Cheah, Chee Yian.
Published: (2008)

'Here it is': the space of being.
by: Tan, Mei Yi.
Published: (2011)

Why Slow Cookers Are Here to Stay
by: Nelly Nelson, et al.
Published: (2023-01-01)

What Makes Me Stay Here?
by: Maddalena Gambirasio
Published: (2024-12-01)

Telemedicine in geriatric oncology is here to stay
by: Koshy Alexander, et al.
Published: (2024-10-01)

Why Slow Cookers Are Here to Stay
by: Nelly Nelson, et al.
Published: (2023-01-01)

Is immunotherapy here to stay in multiple myeloma?
by: Paula Rodríguez-Otero, et al.
Published: (2017-03-01)

Accountants' attitudes towards their role in the development of environmental accounting : a survey of Singapore's accountants
by: Tan, Li Kiang, et al.
Published: (2014)

Guerrilla marketing for non-profit organisations in Singapore.
by: Lim, Shi Min., et al.
Published: (2010)

A study on the consumers' perception of stockmart
by: Ho, Siew Lan, et al.
Published: (2014)

Market strategy for Ben and Jerry's homemade, Inc. into Singapore.
by: Goh, Mei Fern., et al.
Published: (2013)

Business study seminar (Europe) key issues facing the EU.
by: Chang, Siau Miin., et al.
Published: (2011)

Significance of personal relationship on life insurance industry.
by: Chia, Meng Hwee., et al.
Published: (2008)

Capsule endoscopy: New Technology That is Here to Stay
by: Robert Enns
Published: (2004-01-01)

Powdery mildew of sugar beet-here to stay?
by: F Hills, et al.
Published: (1976-10-01)

Singapore's regionalisation strategy : progress and prospects.
by: Siow, Wendy Yen Li., et al.
Published: (2008)

Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
by: Han, Hilda Mei Ian.
Published: (2008)

Nokia, marketing mobile phones in China.
by: Poon, Yee Mei., et al.
Published: (2008)

Earning of anomalous returns.
by: Lee, Shih Hui., et al.
Published: (2008)

Improvement in the level of voluntary disclosures of the Annual Report Award winners.
by: Kwa, Chiew Yian., et al.
Published: (2008)

Cognitive heuristics "Length is Strength".
by: Chua, Hui Kiang., et al.
Published: (2013)

Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price
by: Tan, Zhi Qian, et al.
Published: (2013)

Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.
by: Goh, May San., et al.
Published: (2008)

The impact of headlines on the effectiveness of print advertisements
by: Leong, Jenn Binn, et al.
Published: (2015)

A study of the written communications of the auditing professional and employer's perceptions of the written proficiency of accountancy graduates
by: Neo, Say Tik, et al.
Published: (2014)

A case study on the success strategies of 85C bakery café in Shanghai, China.
by: Lee, Wen En., et al.
Published: (2011)

Young Singaporeans' preference for US and Japan TV programs.
by: Lee, Mei Ye., et al.
Published: (2008)

Failure of dotcoms : a marketing mix perspective.
by: Ng, Yang Yee., et al.
Published: (2008)

Web marketing for Singapore's tourism industry
by: Koh, Edna Ngin Lan., et al.
Published: (2008)

Marketing study of serviced apartments in Singapore, 1999.
by: Kang, Julia Su Mei., et al.
Published: (2008)

Determinants of donations received by charities : a case study on RDA Singapore.
by: Neo, Yi Xiang., et al.
Published: (2008)

A study on the market for retrofitting of Mercedes Benz in Singapore.
by: Ho, June Mei Chen., et al.
Published: (2008)