Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry.
The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8973 |
| _version_ | 1824454021042143232 |
|---|---|
| author | Guo, Meixi. Lim, Gladys Gu Yan. Tan, Siew Teng. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Guo, Meixi. Lim, Gladys Gu Yan. Tan, Siew Teng. |
| author_sort | Guo, Meixi. |
| collection | NTU |
| description | The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated. |
| first_indexed | 2025-02-19T03:15:41Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8973 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:15:41Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/89732023-05-19T05:41:35Z Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. Guo, Meixi. Lim, Gladys Gu Yan. Tan, Siew Teng. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor The research aims to find out the effectiveness of generating loyalty amongst customers through the implementation of Loyalty Programs, particularly across different hotel grades in Singapore by empirically analyzing ten possible paradoxes. Analysis on whether individual hotel grade hotels should invest in loyalty programs will then be evaluated. 2008-09-24T07:27:16Z 2008-09-24T07:27:16Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8973 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Guo, Meixi. Lim, Gladys Gu Yan. Tan, Siew Teng. Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title | Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title_full | Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title_fullStr | Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title_full_unstemmed | Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title_short | Empirical analysis on the paradoxes of loyalty programs in the Singapore hotel industry. |
| title_sort | empirical analysis on the paradoxes of loyalty programs in the singapore hotel industry |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/8973 |
| work_keys_str_mv | AT guomeixi empiricalanalysisontheparadoxesofloyaltyprogramsinthesingaporehotelindustry AT limgladysguyan empiricalanalysisontheparadoxesofloyaltyprogramsinthesingaporehotelindustry AT tansiewteng empiricalanalysisontheparadoxesofloyaltyprogramsinthesingaporehotelindustry |