Exploratory study on coffee outlets in Singapore : a store image perspective

Exploratory study on coffee outlets in Singapore : a store image perspective

This research explores consumers' perception towards various coffee outlets in Singapore.

Podrobná bibliografie
Hlavní autoři:	Choo, Julia Qiu Li, Hon, Rosaline Sze Lin, Mae Oei, Elizabeth Shi Ni
Další autoři:	Low, Peter Issac Siow Siam
Médium:	Final Year Project (FYP)
Vydáno:	2008
Témata:	DRNTU::Business::Marketing::Consumer behavior
On-line přístup:	http://hdl.handle.net/10356/8996

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