It is green, but is it fair? Investigating consumers’ fairness perception of green service offerings
With the prevailing green skepticism, consumers tend to devalue firms' environmental claims and raise concerns on service fairness of green offerings. Applying theoretical insights from fairness literature to the context of green consumerism, this study examines the antecedents, consequences, a...
| Autores principales: | , , , |
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| Otros Autores: | |
| Formato: | Journal Article |
| Lenguaje: | English |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10356/89988 http://hdl.handle.net/10220/46479 |