Factors affecting consumer choices : a study on the fast food industry.

Factors affecting consumer choices : a study on the fast food industry.

A STUDY ON THE FAST FOOD INDUSTRY OF CONSUMER PREFERENCES.

Bibliographic Details
Main Authors:	Chong, Soo Yi., Liang, Diana Hui Li., Tan, Shylene Li Yuen.
Other Authors:	Clark, Colin Mackinnon
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/9009

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