Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors

This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to...

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Main Authors: Detenber, Benjamin Hill, Ho, Shirley S., Ong, Adeline H., Lim, Nigel W. B.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2019
Subjects:
Online Access:https://hdl.handle.net/10356/90100
http://hdl.handle.net/10220/48425
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author Detenber, Benjamin Hill
Ho, Shirley S.
Ong, Adeline H.
Lim, Nigel W. B.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Detenber, Benjamin Hill
Ho, Shirley S.
Ong, Adeline H.
Lim, Nigel W. B.
author_sort Detenber, Benjamin Hill
collection NTU
description This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs.
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spelling ntu-10356/901002024-03-07T00:13:35Z Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors Detenber, Benjamin Hill Ho, Shirley S. Ong, Adeline H. Lim, Nigel W. B. Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication Framing Theory Climate Change Communication This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs. Accepted version 2019-05-28T09:14:06Z 2019-12-06T17:40:39Z 2019-05-28T09:14:06Z 2019-12-06T17:40:39Z 2018 Journal Article Detenber, B. H., Ho, S. S., Ong, A. H., & Lim, N. W. B. (2018). Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors. Science Communication, 40(2), 173-198. doi:10.1177/1075547018758075 1075-5470 https://hdl.handle.net/10356/90100 http://hdl.handle.net/10220/48425 10.1177/1075547018758075 en Science Communication © 2018 The Author(s). All rights reserved. This paper was published in Science Communication and is made available with permission of The Author(s). 39 p. application/pdf
spellingShingle DRNTU::Social sciences::Communication
Framing Theory
Climate Change Communication
Detenber, Benjamin Hill
Ho, Shirley S.
Ong, Adeline H.
Lim, Nigel W. B.
Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title_full Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title_fullStr Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title_full_unstemmed Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title_short Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
title_sort complementary versus competitive framing effects in the context of pro environmental attitudes and behaviors
topic DRNTU::Social sciences::Communication
Framing Theory
Climate Change Communication
url https://hdl.handle.net/10356/90100
http://hdl.handle.net/10220/48425
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