The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations
The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that dif...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2019
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| Online Access: | https://hdl.handle.net/10356/90297 http://hdl.handle.net/10220/48479 |
| _version_ | 1811694199596122112 |
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| author | Shi, Jingyuan Poorisat, Thanomwong Salmon, Charles Thomas |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Shi, Jingyuan Poorisat, Thanomwong Salmon, Charles Thomas |
| author_sort | Shi, Jingyuan |
| collection | NTU |
| description | The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that differentiate SNSs from more traditional health communication approaches of the past. The first is the potential dualism between message sender and receiver, in which receivers become receiver-sources who forward and amplify the content and reach of health messages. The second is the potential dualism between message and message impact, in which the act of forwarding and modifying messages by receiver-sources itself becomes a measure of message impact. Each of these dualisms has implications for the design and evaluation of contemporary health communication campaigns. The review concludes with a series of observations and recommendations for future health communication research. |
| first_indexed | 2024-10-01T07:03:47Z |
| format | Journal Article |
| id | ntu-10356/90297 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:03:47Z |
| publishDate | 2019 |
| record_format | dspace |
| spelling | ntu-10356/902972020-03-07T12:15:50Z The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations Shi, Jingyuan Poorisat, Thanomwong Salmon, Charles Thomas Wee Kim Wee School of Communication and Information Social Networking Sites DRNTU::Social sciences::Mass media Health Communication The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that differentiate SNSs from more traditional health communication approaches of the past. The first is the potential dualism between message sender and receiver, in which receivers become receiver-sources who forward and amplify the content and reach of health messages. The second is the potential dualism between message and message impact, in which the act of forwarding and modifying messages by receiver-sources itself becomes a measure of message impact. Each of these dualisms has implications for the design and evaluation of contemporary health communication campaigns. The review concludes with a series of observations and recommendations for future health communication research. Accepted version 2019-05-30T03:04:09Z 2019-12-06T17:45:08Z 2019-05-30T03:04:09Z 2019-12-06T17:45:08Z 2016 Journal Article Shi, J., Poorisat, T., & Salmon, C. T. (2018). The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations. Health Communication, 33(1), 49-56. doi:10.1080/10410236.2016.1242035 1041-0236 https://hdl.handle.net/10356/90297 http://hdl.handle.net/10220/48479 10.1080/10410236.2016.1242035 en Health Communication © 2016 Taylor & Francis Group, LLC. This is an Accepted Manuscript of an article published by Taylor & Francis in Health Communication on 18 Nov 2016, available online: http://www.tandfonline.com/10.1080/10410236.2016.1242035. 30 p. application/pdf |
| spellingShingle | Social Networking Sites DRNTU::Social sciences::Mass media Health Communication Shi, Jingyuan Poorisat, Thanomwong Salmon, Charles Thomas The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title | The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title_full | The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title_fullStr | The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title_full_unstemmed | The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title_short | The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations |
| title_sort | use of social networking sites snss in health communication campaigns review and recommendations |
| topic | Social Networking Sites DRNTU::Social sciences::Mass media Health Communication |
| url | https://hdl.handle.net/10356/90297 http://hdl.handle.net/10220/48479 |
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