Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9047 |
| _version_ | 1826122306943975424 |
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| author | Chew, Pei Yin. Chong, Yae Yu. Lim, Yanzhen. |
| author2 | Lee, Pui Mun |
| author_facet | Lee, Pui Mun Chew, Pei Yin. Chong, Yae Yu. Lim, Yanzhen. |
| author_sort | Chew, Pei Yin. |
| collection | NTU |
| description | This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers. |
| first_indexed | 2024-10-01T05:46:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9047 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:46:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/90472023-05-19T06:09:04Z Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. Chew, Pei Yin. Chong, Yae Yu. Lim, Yanzhen. Lee, Pui Mun Nanyang Business School DRNTU::Business::Industries and labor This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers. 2008-09-24T07:28:01Z 2008-09-24T07:28:01Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9047 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chew, Pei Yin. Chong, Yae Yu. Lim, Yanzhen. Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title | Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title_full | Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title_fullStr | Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title_full_unstemmed | Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title_short | Positive and negative impact of word-of-mouth in the travel agency industry in Singapore. |
| title_sort | positive and negative impact of word of mouth in the travel agency industry in singapore |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/9047 |
| work_keys_str_mv | AT chewpeiyin positiveandnegativeimpactofwordofmouthinthetravelagencyindustryinsingapore AT chongyaeyu positiveandnegativeimpactofwordofmouthinthetravelagencyindustryinsingapore AT limyanzhen positiveandnegativeimpactofwordofmouthinthetravelagencyindustryinsingapore |