Identifying critical functional marketing strategies for SME apparel retailers in Singapore

Identifying critical functional marketing strategies for SME apparel retailers in Singapore

This study aims to gain an understanding of what is the essential retail mix needed by SME fashion retailers to survive in this new retailing concept so that these retailers will have a higher chance of survival. Hypotheses on generic types functional marketing strategy was utilized to explore how w...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Huang, Qiuxia, Neo, Kim Geok, Yim, Alvin Yao Rong
अन्य लेखक:	Das, Shobha Sasidharan
स्वरूप:	Final Year Project (FYP)
प्रकाशित:	2008
विषय:	DRNTU::Business::Marketing
ऑनलाइन पहुंच:	http://hdl.handle.net/10356/9164

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