The development of brand as a heuristic : an exploratory study.
The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9212 |
| _version_ | 1826127899818721280 |
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| author | Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. |
| author_sort | Ho, Kuo Chen. |
| collection | NTU |
| description | The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association. |
| first_indexed | 2024-10-01T07:16:05Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9212 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:16:05Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/92122023-05-19T05:41:42Z The development of brand as a heuristic : an exploratory study. Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Product The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association. 2008-09-24T07:29:46Z 2008-09-24T07:29:46Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9212 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. The development of brand as a heuristic : an exploratory study. |
| title | The development of brand as a heuristic : an exploratory study. |
| title_full | The development of brand as a heuristic : an exploratory study. |
| title_fullStr | The development of brand as a heuristic : an exploratory study. |
| title_full_unstemmed | The development of brand as a heuristic : an exploratory study. |
| title_short | The development of brand as a heuristic : an exploratory study. |
| title_sort | development of brand as a heuristic an exploratory study |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/9212 |
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