Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9219 |
| _version_ | 1826115033868795904 |
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| author | Ho, Lay Boon. Ng, Suat Ping. Tan, Sze Ling. |
| author2 | Yao, Lee Jian |
| author_facet | Yao, Lee Jian Ho, Lay Boon. Ng, Suat Ping. Tan, Sze Ling. |
| author_sort | Ho, Lay Boon. |
| collection | NTU |
| description | This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered. |
| first_indexed | 2024-10-01T03:48:55Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9219 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:48:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/92192023-05-19T06:24:03Z Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. Ho, Lay Boon. Ng, Suat Ping. Tan, Sze Ling. Yao, Lee Jian Nanyang Business School DRNTU::Business This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered. 2008-09-24T07:29:50Z 2008-09-24T07:29:50Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9219 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business Ho, Lay Boon. Ng, Suat Ping. Tan, Sze Ling. Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title | Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title_full | Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title_fullStr | Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title_full_unstemmed | Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title_short | Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. |
| title_sort | factors affecting clients perceived corporate image of accounting firms in strategic alliances with law firms |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/9219 |
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