Exploratory study of multiple banking.
Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.
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Format: | Final Year Project (FYP) |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/9245 |
_version_ | 1811690530299445248 |
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author | Lee, Wen Ching. Lim, Wei Chien. Soh, Audrey Fang Yeow. |
author2 | Gerrard, Philip |
author_facet | Gerrard, Philip Lee, Wen Ching. Lim, Wei Chien. Soh, Audrey Fang Yeow. |
author_sort | Lee, Wen Ching. |
collection | NTU |
description | Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank. |
first_indexed | 2024-10-01T06:05:28Z |
format | Final Year Project (FYP) |
id | ntu-10356/9245 |
institution | Nanyang Technological University |
last_indexed | 2024-10-01T06:05:28Z |
publishDate | 2008 |
record_format | dspace |
spelling | ntu-10356/92452023-05-19T06:16:18Z Exploratory study of multiple banking. Lee, Wen Ching. Lim, Wei Chien. Soh, Audrey Fang Yeow. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank. 2008-09-24T07:30:07Z 2008-09-24T07:30:07Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9245 Nanyang Technological University application/pdf |
spellingShingle | DRNTU::Business::Finance Lee, Wen Ching. Lim, Wei Chien. Soh, Audrey Fang Yeow. Exploratory study of multiple banking. |
title | Exploratory study of multiple banking. |
title_full | Exploratory study of multiple banking. |
title_fullStr | Exploratory study of multiple banking. |
title_full_unstemmed | Exploratory study of multiple banking. |
title_short | Exploratory study of multiple banking. |
title_sort | exploratory study of multiple banking |
topic | DRNTU::Business::Finance |
url | http://hdl.handle.net/10356/9245 |
work_keys_str_mv | AT leewenching exploratorystudyofmultiplebanking AT limweichien exploratorystudyofmultiplebanking AT sohaudreyfangyeow exploratorystudyofmultiplebanking |