Exploratory study of multiple banking.

Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.

Bibliographic Details
Main Authors: Lee, Wen Ching., Lim, Wei Chien., Soh, Audrey Fang Yeow.
Other Authors: Gerrard, Philip
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9245
_version_ 1811690530299445248
author Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
author_sort Lee, Wen Ching.
collection NTU
description Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.
first_indexed 2024-10-01T06:05:28Z
format Final Year Project (FYP)
id ntu-10356/9245
institution Nanyang Technological University
last_indexed 2024-10-01T06:05:28Z
publishDate 2008
record_format dspace
spelling ntu-10356/92452023-05-19T06:16:18Z Exploratory study of multiple banking. Lee, Wen Ching. Lim, Wei Chien. Soh, Audrey Fang Yeow. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank. 2008-09-24T07:30:07Z 2008-09-24T07:30:07Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9245 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Finance
Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
Exploratory study of multiple banking.
title Exploratory study of multiple banking.
title_full Exploratory study of multiple banking.
title_fullStr Exploratory study of multiple banking.
title_full_unstemmed Exploratory study of multiple banking.
title_short Exploratory study of multiple banking.
title_sort exploratory study of multiple banking
topic DRNTU::Business::Finance
url http://hdl.handle.net/10356/9245
work_keys_str_mv AT leewenching exploratorystudyofmultiplebanking
AT limweichien exploratorystudyofmultiplebanking
AT sohaudreyfangyeow exploratorystudyofmultiplebanking